Google AdWords is an advertising service established by Google for businesses and services wanting to display ads on Google and its advertising networks. The AdWords program enables businesses to start marketing campaigns and set a budget for advertising, paying only when people click the ads.
Google AdWords is largely focused on keywords that are used by businesses to create relevant ads – keywords directly related to search terms that users who search the Web using the Google search engine would use. When the keyword is used in a search , an ad related to that keyword is triggered and shown. If AdWords ad is clicked on, Google search users are then directed to a website connected to that ad.
In short, Google AdWords is a pay-per-click service which allows you to advertise your business, services and products. Those ads are displayed in Google’s search results and by using the right keywords to attract your target audience, you’re already ahead because you are reaching people who have an intrest in your products and services.
Due to its’ marketing capabilities, AdWords has an advantage over traditional marketing channels, like TV or newspapers, because it’s extremely easy to measure who, when and where is seeing your ads. It also allows access to non-search sites – your ads can be displayed on Gmail, YouTube and other partner sites, meaning you can create more engaging ads. The possibilities are virtually endless.
But AdWords can sometimes be quite overwhelming, so we are here to offer you our help in managing and optimizing your new or existing campaigns – we will make your company and brand stand out, bringing in new users along with expanding your online presence.